Who needs People?

Who needs People?: MarketWatch’s Jon Friedman comments on the success formula (registration required) of People Magazine.


Sure, we know we should be fixated on reading and watching the serious, breaking stuff everyday about the presidential race, terrorism fears around the world and the uneven U.S. economy. But slogging through all of the doom-and-gloom news, 24/7, can feel like so much hard work, right? People, on the other hand, makes every news story seem glamorous. The magazine’s massive circulation of 3.6 million underscores how much fun it is to read it (even though I bet a lot of folks would only admit to scanning its pages in their dentist’s office)

(via BoSacks.com)