What is the worst idea for a magazine in human history? Yesterday I pointed to a column in the Chicago Tribune in which a reviewer said the new “shopping magazine” for men Cargo “stinks” (among other things).
Perhaps there is a trend emerging as I just ran across Peter Carlson’s new review of the same magazine in the Washington Post.
Cargo is the new magazine from Conde Nast, the New York magazine behemoth. Launched this month with enormous ballyhoo, Cargo is a shopping magazine for men. It contains no stories, just pictures of stuff you can buy — or, as one of Conde Nast’s vast army of publicists puts it, “no articles, all products.” Cargo might be the worst idea for a magazine in human history.
Ouch. Peter. “Cargo might be the worst idea for a magazine in human history.”? Okay. If you’d like to e-mail me your nominations, I’ll be happy to post of list of rexblog readers’ list of “worst ideas for a magazine in human history.”
(via Media Bistro)