Atten-hut: A guy with a famous magazine muscle-name, Eric Weider, has launched a magazine he hopes will pump-you-up if you’re a monday-morning-military quarterback, Armchair General. Cool concept and he’s got the resources, clout and experience to make it happen. And Newsweek gives it a big plug.


The magazine’s debut issue, which featured Gen. George Patton on the cover, launched with an initial run of 95,000. About 6,000 readers have since signed up for subscriptions. Weider…hopes to increase that number to 200,000 with upcoming issues.

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