Don’t change anything

Don’t change anything: The NYT is reporting (registration required, etc.) that the magazine Martha Stewart’s Living is conducting research into what reader reaction will be if she ends up in jail and whether or not the magazine should change department names, etc., to downplay its Marthaness. Here’s my advice: Don’t waste money on research. Use common sense. Engage in a coversation with your readers. Don’t run away from Martha. She can show anything but arrogance in this matter and survive. Have her apologize. Have her beg forgiveness for her mistakes. But don’t try to run away from her. As I’ve said here many times on this weblog, the mythical Martha Stewart character who is in the magazine is not the human Martha Stewart who will be in jail. Your readers know that. Forget the research.