Window seat photo gallery: While tracking down some information about magazines that are allowing (encouraging?) reporters to blog (any suggestions, e-mail me), I ran across Wired Magazine Blogs and the Leander Kahney (from wired news.com) weblog, “The Cult of Mac.” And on that, I found a post about a screen saver that turns your Mac’s monitor into an airplane window (sounds strange, but it’s pretty cool). Well, that reminded me about some amazing airplane window seat photography Doc Searl’s recently posted and how seeing that had inspired me to shoot the picture below out my window seat recently. And that made me remember that I had not posted it. I was on an American flight around 5:30 p.m. and it was shortly after taking off from Reagan National Airport. It was shot with my always handy Cannon PowerShot S330. Click on photo for larger view.:
Custom publishing update: Benetton’s Colors: The NY Times continues its coverage of the dawn of the Kurt Andersen-era at Benetton’s magazine, Colors. The magazine’s official launch date was yesterday. Should be great for Andersen fans like me.
“It has been very focused on misery and pain,” said Mr. Andersen, promising that future issues would be a blend of old Life magazine and National Geographic….
“The idea of overseeing a quarterly, just selfishly, was very appealing to me,” Mr. Andersen said. “It gives me exactly as much magazine involvement as I want to have, given the other stuff I’m doing.” The staff includes Simon Dumenco, who is executive editor, and Emily Oberman and Bonnie Siegler, both of the graphic design firm Number 17, who have given new punch to (the magazine’s) original look….
Mr. Andersen doesn’t see any loss of prestige in being associated with a magazine subsidized by a maker of trendy clothes. “I suppose a certain kind of traditional, highly serious journalist would say, `Kurt, are you out of your mind?,’ ” Mr. Andersen said, shrugging. “But if I had listened to them, I would have never started Spy, either.”
Will TiVo help magazines? CNET reports, “a majority of national advertisers plan to cut spending on TV commercials by 20 percent in the next five years, when they believe that ad-skipping devices like TiVo will take hold in households, according to a new survey conducted by Forrester Research in concert with the Association of National Advertisers.
…advertisers plan to shift their money to other media. Nearly half of advertisers said they will transfer dollars to other traditional media, including magazines and radio, in which ads aren’t as easily skipped.
While I applaud the findings of this research, I feel it is bunk. Check back here in five years and I’ll be blogging that spending on TV commercials has not been cut by 20 percent but that advertisers have found a way to display logos on the foreheads of actors, news anchors and MTV reality show participants. Or, more likely, someone will come up with creative ways other than traditional 30 or 60-second increments in which to sell and create advertising.
And while I believe advertisers would be better served by advertising in magazines, my reason for recommending magazines would not be that is a medium in which ads aren’t easily skipped. I mean, how hard is it to navigate a magazine by using the table of contents? Or if so inclined, I could play TiVo on a magazine and rip out pages with ease.
Rather, magazines are a medium in which the reader expects advertising to be a part of the experience and in many (most?) instances, values and anticipates the advertising at the same level as the editorial content. Flip through any business-to-business magazine and you’ll see what I mean, or, better yet, go to the newsstand and pick up a copy of Vogue Magazine and work your way through from either the front or back of the book. Why do readers purchase it? For the ads? For the edit? Wait…where is the edit?