Rock bottom?

Rock bottom? Magazine advertising pages in B-to-B books continue to decline (Note: I’ve given up ever trying to educate anyone that revenues are more important than ad pages). The good news: within a month or two, lousy previous-year numbers will make such comparisons look impressive. Most flagrant faux statistic in this article: 300,000 advertising pages “have been loss” since the beginning of the recession. Lost? How can something be lost that never existed? That’s like politicians using the word “cut” to describe a slow-down in the rate of growth of a government program.