The only way they will overtake Google

The only way they will overtake Google: The WSJ reports (and CNN re-reports) that a new research study “suggests” Google doesn’t necessarily provide better or more useful search results than do its rivals. Oh, yes, buried in the story is this nugget: the users still prefer Google.)

This “Pepsi Challenge” approach to comparing search results has absoutely no, let me repeat that, NO, relevance to the value of the Google brand or enterprise or its popularity or its marketshare or, for that matter, to the price of cheese in Bolivia. The day Google became a verb is the day that value was established. Come to think of it, the only way the search engine brands compared in the survey will overtake Google in the marketplace is by using this “Pepsi Challenge” approach.