Blurred logic

Blurred logic: In Thursday’s Christian Science Monitor, Clayton Collins re-hashes a worn-out clichŽ reports on “what some observers of the industry call a troubling trend: the peppering of magazine articles with product brand names.” Collins blatantly ignores over 250 years of American magazine history by implying that something dating back to Benjamin Franklin is somehow […]

Noticias de revistas

Noticias de revistas: Hoy, el diario espa–ol creciendo m‡s r r‡pido en los estados unidos, y Megazines Publications anunciaron hoy que se han asociado para ofrecer revistas del estilo de vida a los lectores de Hoy en Nueva York, Chicago y Los Angeles. (Gracias, Lena, official rexblog spanish translator.)

Does price matter?

Does price matter? According to a story by MediaPost’s Michael Shields, Conde Nast and Time have jointly commissioned research that shows, “what consumers pay for magazines and how they come to subscribe to such magazines have no correlation to their level of involvement with such titles.” (Disclosure: This weblog thinks all research like this is […]