What magazines do the candidates’ backers read? Proving once more that most research provides little insight, a recent study from a company I won’t embarass by naming, came up with this gem: the top five magazines read by the two major presidential candidates’ supporters:
|Bush Supporters||Kerry Supporters||Undecided|
|Readers Digest||People||Readers Digest|
|Sports Illustrated||Maxim||Sports Illustrated|
Maxim? Huh? Does this have anything to do with Jeff Jarvis’ Stern vote theory?