What magazines do the candidates’ backers read? Proving once more that most research provides little insight, a recent study from a company I won’t embarass by naming, came up with this gem: the top five magazines read by the two major presidential candidates’ supporters:
| Bush Supporters | Kerry Supporters | Undecided |
| Readers Digest | People | Readers Digest |
| People | Readers Digest | People |
| Time | Time | Womens Day |
| Womens Day | Newsweek | Cosmopolitan |
| Sports Illustrated | Maxim | Sports Illustrated |
Maxim? Huh? Does this have anything to do with Jeff Jarvis’ Stern vote theory?
(via MediaPost’s “Center for Media Research” Research Brief)