Entrepreneurial press releases: For years, Scott Smith has been characterizing the owners of the magazine Entrepreneur as Goliath against his PR firm (playing the part of David), EntrepreneurPR. For years, Smith has issued press releases every time Entrepreneur sent him a letter ordering him to stop infringing upon their trademark. For years, Smith has tried to turn his defense into a cause, claiming the word “entrepreneur” is, well, too generic to trademark. The courts, however, [Macro error: Can’t evaluate the expression because the name “ftpSite” hasn’t been defined.]
his way. Now, with a federal appeals court upholding their $1 million judgement against him, the Entreprenuer folks are firing back a press release characterizing Smith’s efforts against them as “a smear campaign.”
Quote from the press release:
But in the end, Entrepreneur Media Inc. demonstrated that in order to maintain a 27-year-old brand in this highly competitive economic environment, you have to fight hard for it. Even if it means looking like the bad guy – at least for a little while.
According to the release, the victory by Entrepreneur Media is a win for small businesses who are leading the economy into recovery. Ignore those hyperbolic quotes and the release is a good presentation of the company’s point of view on the case.