Entrepreneurial press releases

Entrepreneurial press releases: For years, Scott Smith has been characterizing the owners of the magazine Entrepreneur as Goliath against his PR firm (playing the part of David), EntrepreneurPR. For years, Smith has issued press releases every time Entrepreneur sent him a letter ordering him to stop infringing upon their trademark. For years, Smith has tried to turn his defense into a cause, claiming the word “entrepreneur” is, well, too generic to trademark. The courts, however, [Macro error: Can’t evaluate the expression because the name “ftpSite” hasn’t been defined.]
his way. Now, with a federal appeals court upholding their $1 million judgement against him, the Entreprenuer folks are firing back a press release characterizing Smith’s efforts against them as “a smear campaign.”

Quote from the press release:

But in the end, Entrepreneur Media Inc. demonstrated that in order to maintain a 27-year-old brand in this highly competitive economic environment, you have to fight hard for it. Even if it means looking like the bad guy – at least for a little while.

According to the release, the victory by Entrepreneur Media is a win for small businesses who are leading the economy into recovery. Ignore those hyperbolic quotes and the release is a good presentation of the company’s point of view on the case.

One thought on “Entrepreneurial press releases

  1. Rex, odd you should acknowledge my “years of press releases” about Entrepreneur magazine’s efforts to monopolize the word “entrepreneur,” but then ignore all of them in favor of quoting a laughable one provided by Entrepreneur magazine.

    You’re not biased are you?

    To believe Entrepreneur magazine’s propaganda, you would also have to believe that Entrepreneur magazine could, and does, own the word “entrepreneur.” You don’t actually believe that do you?

    True “entrepreneurs” DO NOT believe Entrepreneur magazine owns the word “entrepreneur,” and are shocked that they would be idiotic enough to claim so.

    Like others who use the word “entrepreneur,” including yourself, we use the word “entrepreneur” for what it stands for, not because there’s a magazine that uses “entrepreneur” for its title. And if we weren’t outspent 10-to-1 by their nearly seven years of legal attacks using one of the world’s largest law firms, then perhaps we would’ve been able to better defend the word “entrepreneur” at trial. As you should know, like all small companies, we couldn’t afford to spend a million or so dollars on legal fees, so we lost the trial (but not the war).

    It’s also interesting that you avoid mentioning any of Entrepreneur magazine’s other legal attacks against other small entrepreneurs (are you sure you’re not biased?). In addition, the AP Stylebook (the journalist’s “bible”), states that, “In general, use a generic equivalent unless the trademark name is essential to the story. When a trademark is used, capitalize it.” Like most journalists, your use of the word “entrepreneur” is almost exclusively non-capitalized, and does not reflect Entrepreneur magazine’s trademark claims on the word “entrepreneur.” This helps prove that Entrepreneur magazine’s so-called trademark on the word “entrepreneur,” should be cancelled for being generic (generic usage in the media is one of the primary reasons a trademark is cancelled).

    Lastly, you might want to visit http://www.Entrepreneur.net, a website owned by another small entrepreneur sued by Entrepreneur magazine just for using the word “entrepreneur.” It has lots of penetrating information about Entrepreneur magazine’s ridiculous efforts to monopolize the word “entrepreneur.”

    Thanks. Feel free to contact me if you have any questions or comments (especially if it’s true that the only people you’ve spoken to that are directly involved with this case, have ties to Entrepreneur magazine).

    Entrepreneurially yours,

    Scott Smith

    P.S. I think you should review the journalistic ethics quoted below:

    Code of Ethics for Society of Professional Journalists:
    “Journalists should diligently seek out subjects of news stories to give them the opportunity to respond to allegations of wrongdoing.”

    Code of Ethics for American Society of Newspaper Editors:
    “Every effort must be made to assure that the news content is accurate, free from bias and in context, and that all sides are presented fairly.” “Persons publicly accused should be given the earliest opportunity to respond.”

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