Refreshing honesty: This weblog just recevied via e-mail as a PDF attachment [delivered in QuVu© (US Patent Pending)], the latest issue of the digital magazine called Digital Magazine News. As you might guess, this digital magazine covers the emerging field of digital magazines, a technology this weblog on more than one ocassion has suggested makes absolutely no sense faces some challenges getting readers to adopt it. Despite this weblog’s skepticism, the technology keeps getting funded by big media companies who appear to really, really want it to work.
We’d like to give the folks at Digital Magazine News high marks for their candor in this issue of the digital magazine. In a first-person piece by Dave Newcom, vp/new media at Summit Publishing, he writes:
I’m not convinced digital replicas are where it’s at. Readers barely have time for their favorite print magazines or e-newsletters, both of which are proven formats. Why would they make time for a digital replica that requires scrolling and zooming? And why do we assume that just because we create a 100-page digital replica, that users will flip through all 100 pages? Or even 50? (The average number of pageviews per visit to a Web site is often less than 10.) True, digital replicas make sense for certain niche applications such as international or highly technical, computer-savvy audiences. But beyond that, publishers will have to work harder to figure out how to deliver content to users that doesn’t require scrolling or zooming.
Like Dave, the rexblog© (US Patent Pending) is also not convinced digital replicas are where it’s at. But we’ll keep an open mind. Promise.