Right branding

Right branding: The official magazine of the organization USA Hockey will be getting a new name this month. It will now be called USA Hockey Magazine instead of American Hockey Magazine.

According to the press release, the magazine is distributed as a membership benefit 10 times annually and reaches more than 600,000 ice and inline hockey players, coaches, referees, administrators and volunteers. TPG Sports, a Minneapolis-based company, will continue in its tradition of publishing the magazine since 1990.