.blogs? .not!

.blogs? .not! I usually agree with Steve Rubel’s observations, but his suggestion today that a .blog domain would help elevate the awareness of and help define the category is a bit premature.

First, blogs are still pre-first-generation and an attempt to define what they are (or what they even look like) is presumptuous.

Second, no one will use what he or she considers a “second-class” domain to pigeon-hole themselves. (For example, how many small businesses jumped on to the .biz band wagon?)

Third, does it really matter what these things are called and who or what recognizes them. I am in the custom publishing business and for the past two decades, people have been trying to define what is and what is not a custom magazine. I pointed to a story last week about the most recent attempt to define the category, or to display that the category is not really a “category,” but a continuum. (A metaphor I agree with, by the way.) Bottom line, however, people are spending billions on custom publishing but still don’t know what it is or what to call it.

Back when AOL introduced their blogging tool (does anyone use it?), they tried to run from the “blog” term and tried to redefine blogs as “journals.” Now the “About Journals” page has, as its first sentence, the following: “You can think of a journal, often called a “blog,” which is short for “weblog,” as a kind of dynamic home page.”

My point: The “conversational-participatory-dynamic-citizens medium” we call blogging spans too wide a continuum to attempt to label it or relegate it to a .domain.