Magazine website gimmicks

Magazine website gimmicks: Reuters profiles some “newfangled tools that popular U.S. magazines offer on their Web sites these days in a bid to court readers and advertisers with features that can’t be replicated in print.”

Quote: features a virtual changing room that lets a woman see how different styles of jeans or bathing suits would look on someone with a body similar to hers. From the online ovulation calculator at aimed at helping prospective mothers gauge when they are most fertile to the mixed-drinks database at, big U.S. magazines are packing their Web sites with more original articles, contests and research tools than ever. It’s a big change for many sites from just a few years ago, when they were mostly repositories of previously published material from the print editions.