Return of the Marthette vultures

marthettesReturn of the Marthette vultures: From

“Now, just as Stewart prepares to head to jail for five months, Hachette Filipacchi has made a move that could possibly contribute to establishing the next Martha, as they have hired Home and Garden Television personality and interior designer Candice Olson as a contributing editor for both Woman’s Day and Home magazine. Olson hosts the popular “Divine Design with Candice Olson,” on HGTV, which features a drab room or space being transformed into something more contemporary….It will be interesting to see how Hachette will use Olson’s brand image and influence if this new content is received well, given that Stewart is out of the public eye for several months. Martha Stewart Living has lost advertisers and readers steadily since her demise, and some of her ex-readers may be seeking home advice elsewhere.

(Previous “Marthette vultures updates” can be found here and here and here and here and here and here and here.)

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