Equivalency accounting

Equivalency accounting: DMNews.com is reporting that Time Inc is “spending” the “equivalent of $12 million in ad value” to promote the re-launch of Life Magazine as a Friday-newspaper-insert. “The ads will run in Time Inc. titles such as Time magazine, People, Entertainment Weekly, Parenting, Sports Illustrated and Popular Science,” according to the report. This is fine, of course, depending on how the other Time properties treat that “equivalent money” in reporting their advertising “equivalent revenues.”

rexblog bumper music: Something for Nothing (The O’Jays)