Dropping the hypenglish: Last week, I posted an item suggesting the folks putting out the new LIFE magazine spoke like natives of Flakylvania. For example, here’s a press release quote from managing editor Bill Shapiro:
“We wanted to create a magazine that people would feel as well as read. LIFE is designed to help people connect: from the images that capture a world of emotions, to tips and ideas to help people make the time they spend with friends and family more special.”
I am happy to learn this morning that Patrick Phillips of iwantmedia.com proves that Bill is not a corporate PR robotron at all but talks like a regular guy. (Despite Patrick giving him the chance to riff the word “iconic” right off the bat.)
I Want Media: You’re now the steward of one of the publishing industry’s most iconic brands. Are you nervous?
Bill Shapiro: I am so excited, I can literally barely sleep. I’m completely thrilled to be in this position, and in no small part because it means I get to work with a fantastic team. I get to work with the most talented writers and photographers, because everybody wants to work with Life.
Longtime rexblog readers will know that my favorite exchange in the interview is the following as I used to have a running gag on this topic (last sentence):
IWM: Journalism professor Samir Husni said recently that Life founder Henry Luce “is turning in his grave to see his showcase of the world next to some Wal-Mart insert. When you bring someone back from the dead, bring them to a nice neighborhood, don’t bring them to the ghetto.” What’s your response?
Shapiro: There are many newspapers in this country that have exceedingly high levels of journalism and photography. I can’t imagine that he would call those newspapers “a ghetto.” That’s a very disparaging comment. He loves his quotes, so I’ll leave it at that.
Anyone my age or older who is the magazine geek I am (not to mention, fan of former LIFE editor Dick Stolley) can’t help but hope LIFE is everlasting.