How magazines get started (continued), Part 2

How magazines get started (continued), Part 2: (Despite the temptation I will not mention a fellow blogger — whose initials are Jeff Jarvis — in this post.) The Central New York Business Journal is reporting the launch of a new Syracuse–based magazine called Making Music, aimed at amateur musicians between 50 and 70 years old. (rexblog note: why stop at 70?) With a tagline, “better living through recreational music making,” Making Music magazine is targeting hobbyists and active music makers, editor Antoinette Follett, president of Bentley-Hall, Inc., the Syracuse company publishing the magazine. told the newspaper.


We’re focused on building a community for amateur musicians,” says Follett….The magazine’s target audience, the “senior market,” is defined as those between 50 and 70 years old. “The senior market is an emerging market,” Follett says. “Fifty- to 70-year-olds are empty nesters who have more time and income.On Oct. 14, Making Music will officially launch at the “Life @ 50+ AARP convention expo in Las Vegas.

(Explanation: How magazines get started.)

rexblog bumper music: Geezer Rap (Dixon DeVore II) [if you have iTunes, be sure to listen to the :30 sec. sample of this]