Changes in the magazine-world since 1979: Writing on the 25th anniversary of DM News, Greg Wolfe reflects on changes in magazine circulation.
“Despite a slow start, Internet subscription sales now make up 10 percent of subscription sales. Though results vary widely, many magazines have seen their online subscription business grow over the past 10 years into a strong incremental source. A quarter century ago, magazine customer service was conducted by phone or mail. This is one area the Internet has proved to be a dominant force, and change has come quickly. Subscribers now can go online to handle their own customer service. This has brought cost savings for publishers and faster service and problem resolution for subscribers. According to Kable (Fulfillment), 40 percent of customer service transactions now take place online.”