Recipe for confusion: Don’t have time now, but later I will link back to lots of previous rants on the “digital magazine” topic to give some backgroud to today’s news in mediapost.com that Epicurus has launched a recurring PDF-like document designed using the metaphors and subscription model of a consumer print magazine. “Everything is the same,” they say, “except we don’t send it to the printer.”
“It’s a magazine except there’s no paper” is right up there with, “Except for that, Mrs. Lincoln, how was the play?” It’s like saying that pictures of food are like food without the smell and taste.
Note to publishers: The web offers some amazing opportunities to do things you can never do with print. Stop trying to make it print. You’re missing the point.
I will consider the digital Epicurus magazine a magazine, when I see someone displaying it on a coffeetable. It may be great, and no doubt will be, at what it is and can be. But calling it a magazine “except we don’t send it to the printer” requires too much discussion of Mcluhan and Freud for this early in the morning.