Working on a trend?

Working on a trend? There’s some weird karma going on in my in-boxes today. As I worked my way through my e-mail after a couple days of travel, I discovered a message from a rexblog reader who’s helping out at the recently-launched Work magazine (remember the one with the party) letting me know it’s ramping up a group weblog. And on the exact same day, one of the founding editors of the magazine Worthwhile (that first launched as an impressive group weblog) sent me their premiere print issue. As both magazines are similarly niched (but I’m certain they’re quite different, however, and you should subscribe to both, no doubt) I thought it was, well, a coincidence.

Worthwhile editorial mission:

The editorial mission of WORTHWHILE is to put purpose and passion on the same plane as profit. WORTHWHILE offers a roadmap for business success that is more personally fulfilling and socially responsible. We live by the motto that it is impossible to have a meaningful life without meaningful work.

About Work magazine:

Work magazine is a quarterly analysis of the U.S.A.’s work culture and its influence over the world. Because Americans spend the quantitative, and often qualitative, majority of their lives working (earning money or learning a skill), the fodder for the magazine is tremendous, even endless. Labor its central theme, the magazine will explore a broad range of issues that all influence why and how we work –from politics to design to health to fashion to travel, the list of the magazine’s topics goes on. Work magazine hopes to improve the way that people consume, practice their trades, and live their lives through innovative approaches to work.

See, I said they were different. Nevertheless, if I weren’t such a nuanced observer of these kind of things, I’d be getting “trend spotting” vibes here. Traditionally, however, a new magazine category is not declared a trend until David Carr declares it such.

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