SME? As someone who is somewhat familiar with the B-to-B “small publisher” thing, I’d like to make a request: Don’t use the term “smaller- to mid-sized entrepreneurs” and especially don’t use the acronym SME. “Small publisher” or “independent publisher” is just fine. You won’t hurt my feelings. Otherwise, I look forward to reading the report by Richard Mead from Jordan Edmiston (as reported by

Published by Rex Hammock

Founder/ceo of Hammock Inc., the customer media and content company based in Nashville, Tenn. Creator of and head-helper at

One reply on “SME”

  1. Yeah, I think that’s a bad acronym for that – I prefer to use SME for “subject matter expert” anyway.

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