Why a press release (continued)?

Why a press release (continued)? Today, I am starting a new rexblog feature. I will point to press releases that publishers send out regarding how much advertising they’ve sold. I’m calling it “Why a press release (continued)?” because I haven’t quite figured out why they are sending out a press release. My first “Why a press release (continued)?” link is to this press release from the NYT Magazine.