Separated at birth: Granted, I only watch baseball during the World Series (however, uh, I’m a big fan of MLB.com) so I had to ask the 14-year-old in the house why Billy Ray Cyrus is now playing for the Red Sox and he said, “Huh? You mean that achy breaky guy?” And he explained to me that the guy on the left, Johnny Damon is not Billy Ray Cyrus (right). I’m glad I could clear that up for any others who, like me, are just tuning in.
Carr goes down-market: NYT’s David Carr profiles Englewood Cliffs, N.J.’s Bauer Publishing USA, publisher, says Carr, of such “down-market magazines” like Woman’s World and Soap Opera Previews. They also publish the down-priced People knock-off, In Touch and First for Women.
While many New York publishers put out costly, lavish magazines from costly, lavish headquarters, both designed in part to impress advertisers on Madison Avenue, Bauer, the American division of a large German publisher, produces mass magazines at low prices intended to entice grocery shoppers in Middle America to add them to their carts.
Carr’s story corresponds with Bauer’s launch next week of a new magazine:
To those ends, Bauer is about to begin publishing a weekly called Life & Style. The magazine, priced at $1.99, will try to bring the sheen of celebrity to a weekly about style that will put a million copies on newsstands next Monday.
October surprise: What will it be this year? Some new allegation of a Bush indiscretion at Andover? Or, my favorite: Bin Landen will be popping out of a cake in the coming ten days. But never would I have predicted that a Time Inc. magazine would discover that new high-wage jobs are filling the pipeline and that the NY Times would publish an article suggesting that Bush has a higher IQ than Kerry. Talk about your October surprises.