Newsweek launches ‘Tip’ magazine In news that sounds like Newsweek may be doing a magazine much like the magazine “Wired Test” I blogged Monday, I just ran across news that a magazine called “Tip” will be hitting newsstands (and certain mailboxes) next week. Here’s the press release:
Tip magazine, a spinoff of Newsweek’s highly successful The Tip Sheet section will hit newsstands across the country on Monday, November 15. With a rate base of 300,000, Tip will be on sale until mid-February and 150,000 copies will be given to a select group of Newsweek subscribers.
“Our research showed that The Tip Sheet was a reader favorite, and even better, readers were taking action on something they had read about in Tip Sheet,” says Gregory Osberg, Newsweek’s Executive Vice President and Worldwide Publisher. “It was a very compelling case to take to the advertising community, and, sure enough, marketers have eagerly embraced the launch of Tip.”
Kathleen Deveny, Editor of Tip and Assistant Managing Editor of Newsweek, says, “With choices exploding, people are hungry for information that will help them sort through all the products and services, and that’s what TIP does. It helps consumers figure out what’s right for them.”
There will also be an online component to Tip, which includes links to some products’ Web sites, a daily online forum with Tip editors, where readers can offer suggestions and questions about holiday-related topics, “E-Mail This to Santa,” where readers can e-mail a particular product’s information to a friend or relative, and a weekly online newsletter.
The debut issue of Tip aims to help families have smarter holidays and offers a guide to an easier, happier season. Articles cover sure-fire gifts for everyone, tipping from A to Z, how to throw a perfect party, last-minute plastic surgery and holiday getaways. There is also a “Best of the Best” holiday gift guide with 73 Tip-tested, surefire gifts for everyone on your holiday list.
Update: This additional press release makes it sound less like Wired Test and more like an Oprah Magazine wannabe.