Wall-to-wall Wal-Mart magazines

Wall-to-wall Wal-Mart magazines: Paul Colford reports that another Wal-Mart-only magazine from Time Inc. is on sale, this one a special issue of People. People Extra, priced at $3.95, is an 80-page issue that features cover girl Faith Ford, Clay Aiken and other stars in holiday celebrations and family gatherings. Kraft Foods is the sole advertiser in the issue, which was also sent to 925,000 subscribers.

(via: iwantmedia.com)

Friday frolic

Friday frolic: I guess Eddie Rider remembers me blogging how Karl Lagerfeld had 60,000 CDs he was loading onto iPods, because he just e-mailed me a link to this story about a really, uh, unique individual who has downloaded 900,000 tunes (pirated) to several Mac G-5s so the music will be preserved beyond the terrorist nuke attack he’s expecting. Eddie also e-mailed me a link to a story about knit 1 (site “under construction”), “a mini magazine by Vogue Knitting.” I’m sure if I thought about it, I could come up with a way these two stories are related, but I’m outta here.

Brand (r)extension

Brand (r)extension: The global empire of rex-branded products continues to grow. And to think, it all started out as a humble lard company (see photo at the top of the page). For instance, there’s that commuter airline in Australia and, of course, the photo agency in the UK. And now from Gizmodo, I learn that the rex brand is now carried on Japanese wireless thingees. You can read all about it here (if you know Japanese). One of these days, I’ll post pictures of my collection of rex-branded merchandise ranging from cigarettes and beer to wall paper sizing.

Travel update

Travel update: I’m going to be several places next week (and will miss two other events in Chicago, unfortunately). Here are a couple of places where a random reader of this weblog may also be. If so, please look me up.

In New York:

On Monday night, I’m attending the Ozzie & Eddie Awards. (Okay, we’re finalists in a couple of three categories.)

On Tuesday night, I hope to drop by a reunion gathering of the Stanford Professional Publishing Course. (I attended it back in the 1920s — or was it the ’30s?) Here are the details.

On Wednesday morning at the Folio: Show, I’m on a panel at the 9 a.m. session called, “Custom Publishing: Building A Profitable Custom Publishing Business”