Special bonus rexblog feature: Earlier today, I blogged a report from a Bentonville, Ark., newspaper regarding the special customized cover and editorial section appearing in issues of Lucky Magazine sold in Wal-Marts. As the only “history of custom publishing” I can search is my memory, I’ve been trying to rack my brain to recall another […]
Daily Archives: November 21, 2004
Special bonus rexblog feature
magazine news <b>Special bonus rexblog feature:</b> Earlier today, <a href=”http://rexblog.com/2004/11/21#a4768″>I blogged</a> a report from a Bentonville, Ark., newspaper regarding the special customized cover and editorial section appearing in issues of <a href=”http://www.luckymag.com”>Lucky Magazine</a> sold in <a href=”http://www.walmart.com”>Wal-Mart</a>s. As the only “history of custom publishing” I can search is my memory, I’ve been trying to rack […]
They’re explitives
They’re expletives: I sometimes wish all competing magazines were as transparent in their disgust for one-another as the the hip-hop-zines The Source and XXL. The NY Post’s Monica McCollum explains the “war of words” the magazines are waging. Quote: “I think I started that [the verbal attacks],” (XXL’s editor Elliott) Wilson admitted. “I dissed them […]
A glimpse of glory: There was a time (and will be again) when the Tennessee Titans would find a way — no matter how ugly — to win. One of the frustrated victims of this Titans magic was the Jacksonville Jaguars, who year-after-year always found themselves holding the wrong end of the ugly win stick. […]
Is Lucky pioneering a new form of custom publishing?
Is Lucky pioneering a new form of custom publishing? The wall between “traditional” and “custom” magazine publishing seems to be blurring even more through a creative arrangement being pioneered between Conde Nast’s Lucky magazine and Wal-mart. While I’ve blogged many times about the strategy of magazines trying to utilize the 800-lb. gorilla distribution channel of […]