Publishing trends

Publishing trends: I missed this WSJ piece ealier in the week regarding trends in magazine and book publishing. Of course, one the trends (#4) has to be, “The line between editorial content and advertising continues to blur.”


The American Society of Magazine Editors, the trade group that sets guidelines on the separation between advertising and editorial, is seeking new rules that will try to eliminate gray areas in which content and advertising can blur. Newsweek Editor Mark Whitaker, president of the group, says he doesn’t want to see magazines follow broadcasting and film in embracing product placement.

Huh? Yes, that would be awful.