“There is no one magazine aimed at both sexes, written by students for students,” says publisher David Allen Liebler…. He adds that the magazine will also be available in a digital format through its Web site and will offer advertisers a chance to target the readership through events on campus and during spring break.”
I asked then if the term “Co-ed” implied that it was not being aimed at “both” sexes (Silly me, I thought with a name like that it would be for female students.) Someone, I won’t say, suggested that my understanding to the term “co-ed” was perhaps a display of my advancing age. Oh, wait. It was me who suggested that.
So, now that the magazine is on the newsstands (Paul Colford calls it, “a quarterly with a high testosterone level (that) targets men on campus”) the name makes sense to me. What doesn’t make sense is that whole “we have no competition” fantasy on the part of its publishers.
Also on the college vaporzine front, Paul Colford mentions one called Cheat Sheet being developed by McNair Zimbalist (no relation to Steve, but the son of a well-known magazine executive and the grandson of Inspector Lewis Erskine, I mean, Efrem Zimbalist Jr.)