That’s one dumb step for The Rolling Stone, one giant leap for Zondervan’s Bible marketing campaign

That’s one mis-step for The Rolling Stone, one giant leap for Zondervan’s Bible marketing campaign: I can’t count how many types of combined stupidity it takes for a magazine publisher to reject an advertisement from a Bible publisher. As reported by USA Today, Zondervan’s largest-ever campaign to encourage 18-34 year olds to read the Bible (they publish one of the most popular versions) was rejected by Rolling Stone by someone who obviously must have been stoned at the time.


The magazine rejected Zondervan’s Bible ad just weeks before its scheduled run date, citing an unwritten policy against accepting ads containing religious messages.

What about anti-religious messages? What about anti-Bill of Rights messages? What about anti-common-sense messages?

Ironically, the rejection of this ad by The Rolling Stone (and the gazillion of newsstories, blog posts and next Sunday sermons it will inspire) will prove to be a much more significant marketing event for Zondervan than if the advertisment had run.

God works in mysterious ways.

How rumors get started (and stopped) at the speed of blogging

How rumors get started (and stopped) at the speed of blogging: Last night Chris Pirillo blogged a rumor he’d heard and this morning, the rumor gets squelched from the horse’s mouth (or some metaphor like that).

Chris’s strikeout post remains with this message:

Ignore everything that was written above (which I won’t delete, so that you might understand the following). Direct from Tim O’Reilly’s mouth:

I would have thought you’d ping me before putting something on your blog about massive layoffs at O’Reilly. The way things spread on the net, it could do a lot of damage before it gets corrected.

Where did you hear that? Would love to know how these rumors start.
Things are actually going pretty darn well at O’Reilly. We had a tough time back in 2001/2002 with the tech downturn, but we’ve been solidly profitable in 2003 and 2004, have been gaining significant market share in book publishing, as well as growing both our online and conference businesses. Layoffs are the furthest thing from our minds. We’ve got at least a dozen open reqs for hiring. We’ve just added about a dozen people, and are looking for more.

You did mention turnover in our HR department, and that’s true, but that was two voluntary departures.

I’m sorry if my early blogging of this added to the “spread of rumors,” however, my point in blogging “layoff news” (something I rarely if ever do unless it involves some pompous ass) was focused solely on watching O’Reilly’s response. He (and I say, “he,” as in this case the company’s name and “he” are the same) provides a casebook example of the way in which businesses should not be afraid of blogging, but use blogging as a means to engage in the conversation — especially those that are negative.

Marthette vultures update

marthettesMarthette vultures update: From today, we learn more about the previously blogged Marthette vulturezine from Hachette:

Hachette President and CEO Jack Kliger was pleased to land the popular designer, who had been among several personalities being mentioned as candidates to launch a magazine, particularly with Martha Stewart Living suffering an ad drought since Stewart was implicated in a stock scandal that eventually led to her prison sentence.

So I guess this means, well, Candice Olson has been voted off the island (following quote from September, 2004):

“Now, just as Stewart prepares to head to jail for five months, Hachette Filipacchi has made a move that could possibly contribute to establishing the next Martha, as they have hired Home and Garden Television personality and interior designer Candice Olson as a contributing editor for both Woman’s Day and Home magazine. Olson hosts the popular “Divine Design with Candice Olson,” on HGTV, which features a drab room or space being transformed into something more contemporary….It will be interesting to see how Hachette will use Olson’s brand image and influence if this new content is received well, given that Stewart is out of the public eye for several months. Martha Stewart Living has lost advertisers and readers steadily since her demise, and some of her ex-readers may be seeking home advice elsewhere.

(Previous “Marthette vultures updates” can be found here and here and here and here and here and here and here and I’m sure other places, as well.)

By the way, the Reuters article previoiusly blogged said the name of the magazine would be, “Chris Madden.” As MediaPost says it is not named, here’s my suggestion: Mad(den) Magazine. Also, would it not have more more timely had this magazine been launced at the depths of Miss Stewart’s fortunes. The magazine will now be launched smack dab in the middle of her triumphal redemption, already predicted to be the media circus of the year.