Word of mouth suggestion: I don’t know which I find more amusing. That a “word of mouth marketing code of ethics”
is being floated by the Word of Mouth Marketing Association, or, that
there are actually people who don’t comprehend the irony of starting
something called the Word of Mouth Marketing Association. (Or, wait, perhaps this is a big spoof from the folks at The Onion. I’ll respond later to their request for suggestions on the code of ethics.) Back into the air, now.
Blogs don’t get people fired: In my travels today, I can’t easily see what the response is to the blogging Googler getting fired,
but as someone who encourages (mostly without success) employees to
blog, I still must say, I would have fired the guy — only I would not
have waited so long. For stupidity. There are thousands of business
bloggers out there who are displaying how one can incorporate blogging
into their work…but using ones blog as a means to publicly whine
about employee benefits displays the lack of a minimal level of
discretion necessary to work within the borders of a publicly-traded
company. With freedom comes responsibility. “Top ten percenters” (one
of the blogger’s bragging points) can still lack walking-around sense.
Update: Robert Scoble, the
authority on the discretionary arts related to corporate blogging
within the borders of a giant publicly-traded entity, has some
authoritative (and diplomatic) observations on the topic.
not easy writing in public. All it takes is one paragraph to lose
credibility, have people laugh at you, get you sued, create a PR
firestorm, or get your boss mad at you. Think about that one for a
while. Just a few hundred pixels on the screen can dramatically change
what people think about you.
Hopping around today: I’ll be
passing through pockets of wi-fi in my travels today, so the blogging
will be sporadic. However, before lifting off, I wanted to send out a
shout-out congratulations to my friend, Steve Rubel, on the launch
of a “micropersuasion” sub-practice in his PR firm. I like the emphasis
on active listening. That is the first key to successful conversational