Continuing paper power: Last year, I blogged about the paper company, Sappi, and its Life with Print advertising campaign. An e-mail newsletter (I can’t find it online, sorry) from BusinessMediamag.com reports that Sappi has renewed and expanded the campaign in North America. There seems to be more pro-magazine advocacy advertising running now than I can ever recall. I’ll do a round-up on the campaigns when I get a chance.
Google cheatsheet: I don’t know how long this has been around, but www.google.com/help/cheatsheet.html
is a page on which Google provides lots of helpful hacks. For example,
I can never remember how to use Google as a calculator. A nice link in
my “references” bookmark tab.