Match.com launches Happen Magazine, only it happens to not be a
magazine: Okay. Here’s an official ruling from the rexblog: If you launch something online, don’t call it a magazine.
Apparently there is some Freudian or Mcluhanian (Mclunhanesque?) need
that causes one to call something that is not a magazine, a magazine;
or to make one attempt to reinvent an old medium form on a new media
But “online magazine” sounds about as “happening” as “motorized buggy” or “televised radio program.” Wrong metaphor, people.