All you ever wanted to know about viral marketing

All you ever wanted to know about viral marketing: The other Rex, the one with the weblog that’s not as lame as this one, did a segment today for the public radio program Weekend America (here’s the audio file, mp3 6.3 mb), and has compiled a long list of links to viral campaigns marketers have recently attempted.


Sometimes it’s strangely addicting (Subservient Chicken), and other times it’s like watching your parents dance (Raging Cow).

Introducing Apple-free speech

Introducing the Apple-free speech movement:
Okay. I used the word boycott and yes, I did call on bloggers in the
Apple community to rise up and be heard. But I have not the foggiest
idea of how to organize anything like this that’s getting noticed, even on another continent. So, please, if someone wants to pick up on the boycott
meme, I’ll gladly pass it on.

Also, after a night’s reflection, I’ve decided to clarify my position
and redirect the focus of my personal protest against what I feel is an
alarming and misdirected action

by a company I have admired and depended on for over two decades. I still think the products Apple
make are insanely great. I just think that suing fan websites
using the legal argument that they are not protected “free speech” is
merely insane.

Here’s exactly what I’m doing:

switching.  I’m switching from being a fanatic about Apple products to being a
mere user of them.

I’m not giving up my appreciation of the elegance of the products, but
I’m switching from being a 21-year member of the cult of Mac to being
simply a “consumer”(don’t even call me a customer) of Apple products.

I’m going to start practicing something that I’m sure is protected by the U.S. Constitution and UN Charter, something I call: Apple-free speech.

Apple-free speech means there will be no more talk by me about what I love
about Apple products.

Apple-free speech means no more suggestions from me that those who don’t use the Mac platform are crazy.

Apple-free speech means no more talk from me about how iPod/iTunes crush the competition.

Apple-free speech means I’m calling it “blogcasting” instead of podcasting.

Apple-free speech means that’s it from me on this topic.

And, at least for me, Apple-free speech means I’ll be making no
discretionary purchases from Apple until they back off this insanity.

If others want to organize something, I’ll be happy to point links in your direction.