Buzzkill:   BoingBoing (in updates)
displays the deflation of what sounds at first to be cool news. Scroll
down to watch as this news goes from “MTV in launching an Internet
channel called mtvOverdrive
to “MTV is launching a clueless product that is so hamstrung by DRM
features that no Mac users can access it and, oh by the way, neither
can Firefox users, and did we mention it has this privacy policy: 

you are a registered user, you also acknowledge, understand and hereby
agree that you are giving us your consent to track your activities…”

Product launches are conversations.