Why publishers won’t go after Google

Why publishers won’t go after Google: I’ll let Rafat
and others interpret the math on Google’s quarterly earnings. (They were
impressive.) My 2¢ worth is only this: Google paid “publishing
partners” $462 million during the quarter. While there were lots of
long-tail little guys getting some of that money, I’d be willing to
guess that some classic Pareto principle (80-20) is working there and
that the media companies one might expect to view Google as a threat
are growing so dependent on this revenue stream that nothing, and I
mean nothing, will stop them from being sucklings on this teat. Don’t look at me, I’m one of those happy suckers!