I do unconventional elements for a living: The NYT today has a story
about magazines selling event sponsorships and offering special
services and brand extensions and custom products as part of
advertising packages created for major clients.
new in the examples — clever executions, perhaps, but nothing
conceptually unique — but the headline does have a new name for all of
these rather conventional ideas: “Unconventional Elements.”
As someone who has been in the “unconventional elements” business for a couple of decades, I appreciate this new way I can describe my job.