let’s say you’re a Nashville blogger (or perhaps you know a blogger or
would like to meet a blogger), you don’t have to register for the
entire BlogNashville conference to attend that greatly anticipated
Opening Night Welcome Party that is being produced by Thursday Night Fever and the Rexblog. (More about the party here and here.)
me, that particular event is shaping up to be an entertainment
extravaganza you’ll one day be recounting to your envious grandchildren.
(Note: The logo above is not an official
BlogNashville logo, nor, for that matter, an official party logo. It’s
merely the official logo of this post.)
Freakonomics sighting: After
reading the book Freakonomics, it’s hard not to be skeptical when
encountering ever-changing “conventional wisdom,” especially a radical
shift in conventional wisdom based on a “new survey.”
It happens everyday, however.
For example, there is the conventional wisdom that big media agencies
can use the leverage of “volume” to lower the costs for their clients.
Of course, today there’s “a new” conventional wisdom that disagrees:
might have thought that this has something to do with volume,” he says,
“but it does not. And I think this is the best news possible for media
agencies. It says that it isn’t simply about scale, but that strategy
and negotiating skills do make a difference.”
Being “nimble,” using negotiating
skills, and being prepared to move TV advertising budgets around or
shift them into other media, he says, is what influences prices more
than the volume of ad budgets controlled by a media buyer.
(From: MediaPost.com – “Auditors Find Huge Price Gaps In U.S. Ad Market, ‘Size Doesn’t Matter’“)
Juxtaprezition: Obviously, some newspaper folks had fun last night laying out this page.
(via: Jeff Jarvis)
Minnesota is talking: My friend Rex Sorgatz (fimoculous.com) and Chuck Olsen (blogumentary.org) have launched “MNspeak.com.”
According to Rex:
a few things, yet it’s also something very simple: a one-site stop for
Twin Cities conversations about culture, media, politics, and
entertainment. MNspeak.com’s primary function is to answer these two
questions: 1) What are people in the Twin Cities talking about today?
2) What is going on around town tonight?
Read Rex’s (or, Rex Reeds?) explanation of MNspeak.org here.