We temporarily interrupt not talking about Apple

We temporarily interrupt not talking about Apple: I can’t help myself but I have lots of thoughts that follow up on the Steve Jobs “announcement
regarding iTunes support for podcasting (thus, its support for RSS
enclosures). Such thoughts are forcing me to drop temporarily my Apple-free speech movement.

Over the coming days, I’ll be devoting several posts to the topic, “How Apple Will Change Everything About Podcasting”

A good place to start, however, is to listen to Dave Winer’s 17 minute podcast yesterday.
(For the two rexblog readers who don’t know, Dave created RSS and
podcasting. However, if you really, really read the rexblog, you’ll know that on October 11, 2004, in a post titled, “Marconi personally taught me how to podcast,”
I said the following: “Such inevitable debates over who is responsible
for any innovation has led to my practice of always crediting Dave
Winer, no matter what the innovation.)

I hope in the next few days to address the following;

1. Why, if you use Safari on the Tiger-version of OSX and have it sync to NetNewsWire
(I do), you can already understand how easy it is going to be for Apple
to make RSS-enabled subscriptions to MP3 files a one-click no brainer.
In fact, because I subscribe to podcasts that way, it’s hard for me to
understand why Steve Jobs thinks iTunes isn’t “enabled” already. (Let’s
see: I notice a page has an RSS feed and click on that blue(?) RSS icon
in the Safari location bar, it subscribes automatically on NetNewsWire
which, when an audio enclosure is recognized, automatically downloads
the file and syncs it to iTunes, and thus, my iPod. All I do is
one-click in Safari and then click once in NetNewsWire confirming my
desire to subscribe. Am I just living in the future, or what?)

2. How, if you slap a Griffin iTalk
onto an iPod and create an MP3, you’ll recognize a conceptual pathway
to how easy it will be to use an iPod itself as a program-creation
platform (or, if you just want to reach a small group of family or
friends, a personal-memo podcasting tool.)

3. How, if you slap a Griffin iTrip
onto an iPod and “broadcast” tunes to your car’s FM radio, you’ll be
able to conceive a pathway to the not-so-distant-future when that MP3
file you create on your iPod can be beamed to your AirPort and synced
with your .Mac account’s Podcast studio (which is another conceptual

4. How “re-metaphorizing” the software GarageBand
can be Apple’s killer ap for those who want to add professional quality
production values to their Wayne’s World programs. I plan to discuss
how a conceptual “GarageBand – “Podcast Studio Version” could
substitute metaphors of musical tracks and “loop” metaphors with “radio
programming” metaphors like: “Theme song,” “Interview track,” etc.
Users of iMovie who are podcasters will “get this” in a heartbeat, but
I hope to explore it a bit more in the next few days.

5. How
iTunes’ 99¢ download model should make a light bulb go off above the
heads of conference and seminar & convention planners, motivational
speakers, audio tour-guide creators, etc. that makes them go, “Hmmm,
every speech made at every conference we put own can be sold via
iTunes” — for a lot more than 99¢, in some cases. In other words: A
BUSINESS MODEL that even a media company executive can understand. (And
to help the lightbulb go off a little easier, say hello to the new
buzzword, “conference-jacking“).

And, like Dave has already said in his podcast yesterday, it was
inevitable that Apple would come to dominate something called
“podcasting.” Duh. Now, it’s theirs not to screw up due to Steve Jobs
wanting it to be too slick or OS-centric (which is, at least on the
distribution side — iTunes is a windows product, also — unlikely).

That, and more.

3 thoughts on “We temporarily interrupt not talking about Apple

  1. Well, you make it so easy.

    How to get musicians to open up their ideas about what music is? Can you convince some really hip players to start their own shows? Could be ‘how-to’, could be ‘what to listen to’, could be ‘listen to me . . .’, or anything at all.

    Do you think pictures would help? Like, a guitar player who’s teaching to support his guitar-playing habit, could he (she, whatever) TEACH guitar on a podcast? (It’s trivially simple, even without graphics.) Now, a buck a lesson is a really great price. And if you get enough folks to subscribe – which doesn’t mean contemporaneously, you could be selling the same lessons for years – it could be rewarding. And you can hear it!

    So, where can we post these great ideas for podcast type enterprises? Here? Where?

  2. Let us not forget about video podcasting (which I think should be the correct term) – since iTunes has just been upgraded for video in version 4.8, Apple will be able to get in front of that space as well. Teaching guitar with a video podcast? Might be an easier way of teaching where the fingers go 🙂

  3. Rex:

    You make some good points here, especially the business model/podcasting issue. Can’t afford $1299 for our conference, sir? Why just go to the iTunes store and download the audio from each breakout session at $29.99 each!

Comments are closed.