Microsoft heart RSS: All their announcements will be covered by others. Bottomline: Microsoft has figured out the way to romance bloggers. Add RSS everywhere and give out cool schwag. And get Larry Lessig to send a video (via iSight) welcoming MS into the Creative Commons family. Praise and defer to Dave Winer, a lot. (Even say, “I defer to Dave.” when someone says: “How do you make money on this?”)
Even some (but, not all, believe me) of the professional MS critics in the audience are praising what MS is doing in this arena.
While IE 7 will have many RSS enhancements, most of the really cool things don’t show up until the launch of Longhorn.
Steve Rubel once more shows he doesn’t want to do PR for Microsoft: “This is embrace, lite….What are you doing to show you’re still not living on the Death Star but are Jedi Knights?”
Dave Winer: “This is what movement looks like. If you don’t want to do it their way, then don’t.” (Dave’s perspective on the announcement.)