We’ll kill this dog*

We’ll kill this dog*:Wired has been using decidedly uncool tactics when it comes to getting some people to renew their subscriptions.”

(*The heading “We’ll kill this dog” refers to one of the most famous (infamous?) magazine covers of all time, the cover of National Lampoon, January 1973)

(via: Romenesko)

3 thoughts on “We’ll kill this dog*

  1. Those auto-renewal clauses are such a con. Time put fine print on all of the renewal cards when my subscription was nearly finished a few years ago, so instead I called to renew and specifically requested NOT to be signed up for autorenewal. Sure enough, they chagred my credit card automatically the next year. Luckily my complaint got me a discount. Since then I’ve used Amazon.com to renew subscriptions.

  2. Thanks for pointing this out, it is most timely, as I’ve decided simply to help kill print, and am allowing all mag subscriptions to expire, even my decades-old National Geographic. I forget stuff so fast these days, there is no point in putting more new stuff in.

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