The NYT magazine reviews a font

The NYT magazine reviews a font: It’s not everyday a typeface scores a Sunday NY Times review.


“One tricky thing about script fonts is that in actual handwriting, the form of one letter might be affected by the letter next to it. Interestingly, Bello uses a digital format called OpenType, which, among other things, makes just such adjustments. As you type the word ”Bello,” for example, the second ”l” looks different from the first. Helmling suggests this may be exactly what people find attractive about Bello and other script fonts. It’s not just the appeal of ”handwritten flavor,” as he puts it, in a digital age. It’s the way that technology allows users to harness those comforting imperfections perfectly.”