$140 million

$140 million: That’s how much U.S. retail sales the new Harry Potter book generated in its first 24 hours. (The AP story estimates “over $100 million,” the WSJ article estimates $140 million). That’s 6.9 million copies. Worldwide, sales were thought to be over 10 million in the first day. A book — not a videogame or movie. That’s magic.

If you’re a Wall Street Journal subscriber, they have additional Harry Potter stats and news.


On Saturday, Amazon.com Inc. lowered the price of “Half-Blood Prince” from $17.99 to $16.99, a 43% discount off the cover price.

“This was the largest new-product release across all of our Amazon Web sites globally in our company’s history,” a spokesperson said.

Wal-Mart Stores sold 300,000 copies on the first day, three times the number it sold all of last year of “The Da Vinci Code.”