More RSS ads

More RSS ads: (via: B-to-B Online) “VNU Business Media Europe on Tuesday announced it has formed a partnership with FeedBurner that will enable it to tap into revenue-generating RSS services for its publishing platforms. It has already run RSS ads placed by FeedBurner from advertisers including Nokia Enterprise Solutions, a division of Nokia, in several VNU feeds.”

“Revenue-generating RSS services for publishing platforms”? Further proof: The MBAs have taken over RSS.