Gimmicky magazine ads

Gimmicky magazine ads: (From Monday’s WSJ – free feature) “Readers have long been able to shun magazine ads by simply turning the page. But advertisers are seeking more ways to command busy consumers’ attention in the digital age.”

The article even includes a quote from a friend of rexblog:

“When you get into real three-dimensional products, that’s when you start scratching your head,” says Eric Blohm, director of direct marketing for closely held Quad Graphics. The commercial printer once turned down a request to include a small vial of baby oil in a run of magazines. If the vial had cracked during printing or shipping, the reader would have ended up with a soggy periodical.

Disclosure: I love “gimmicky” magazine ads. The gimmickier, the better.