Nugatory experts

Nugatory experts: ClickZ says the new Feedster 500 announced yesterday, “packs dubious value as an evaluation tool for media buyers, according to several agency executives.”

While I’m already on record as saying the Feedster 500 has dubious value (evidence: it ranks the rexblog #404), I’d also like to go on record as saying that I find anything “agency executives” say is also of dubious value as an evaluation tool for anything related to blogging.

That said, please don’t use the inclusion of this weblog on any lists as a reason for not advertising on it. Use, rather, the fact that I don’t have advertising on it as an evaluation tool.

(via: Steve Rubel)

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