Geezercasting: I’ve discovered why I like podcasting. It’s because I’m over 45.


A survey of over 8,000 American consumers by pollsters CLX has revealed that podcasting is most popular with those over 45, with 21 per cent of those questioned listening to podcasts. This compares to just 13 per cent of 15 to 24-year olds.

I heard this item while watching “Attack of the Show” with my 14-year-old son. “Oldcasting” is the term they used.

Okay. All together. “This kind of research is meaningless.” As soon as those young whippersnappers discover what one can do when one has a simple means to “broadcast” MP3 files to all ones friends, well, I predict they’ll figure out fun things to do with it that will be a lot more enticing than the Top 100 podcasts on iTunes.