Advertisers as “content producers”

Advertisers as “content producers”: profiles two “niche” cable networks that are, “finding marketing bucks in one of advertising’s hottest trends: turning the advertiser into content producer.” The networks profiled are The Sundance Channel and The Independent Film Channel, not QVC, HSN.

Transparency: I must confess that I believe it’s a real dandy thing whenever custom media is described as one of “advertising’s hottest trends.”