The anti-splog manifesto

The anti-splog manifesto: Doc Searls declares a war on splogs which is short for blog spam, “automated” blogs that point to other blogs with the goal of driving up search engine results, or as they call it, “search engine optimization” (SEO).


I suggest that everybody in the search engine business, including all the Static Web and Live Web companies I listed above, pool their knowledge and expertise, and beat a cancer that (in my humble but considered opinion) threatens the whole Live Web, including blogging in particular and frequently updated free content in general. Across the search engine marketplace, there is an enormous amount of duplicated effort fighting splogs and other forms of blog spam. There is also an open source solution to this: share the know-how. Even the data (perhaps through a public list of offenders).

Observation: I’ve noticed some weird sites pointing this way so now I know what they are and why they do it. Much like trackback spam, I suppose, which I notice is cropping up here also. Good luck to Doc on his call for Anti-splog Storm Troopers.