Google repping print ad space

Google repping print ad space: As I’ve said on many occasions, with Adsense, the role Google plays for traditional publishers is that of advertising sales representative — not competitor. The majority of the revenues head straight to the bottom line of the “publisher.” If one recognizes this, then a logical extension of this service is to rep advertising that appears in print, as well. I don’t think this is “evil,” but I haven’t seen what others have said (I’m still off line). This is an old business model — revolutionary only in that Google is doing it. I’m sure I’ll be saying more on this topic later.